How many people did you tick off today? Well Disney ticked off hundreds!

I only ticked off one person today...well, three at most.

I came across this brouhaha because I am a fan of the Disney Store on Facebook.

Apparently Disney released some Limited edition dolls today online. Specifically, a line of Disney Princess Designer Dolls.

These dolls, listed at $59.50 a piece, are limited edition collector's items (only 4,000 of each doll) that were being sold on ebay, moments after selling out, for $150 to $250 each.

It is supply and demand.  People get in line at stores and online and buy up hot selling toys with the hope that they can re-sell them for a profit. I get it. Money makes the world go around. But I don't have to like it and it is making people angry.

Another of the issues making people angry is the online shopping experience.  MANY people are complaining that they were able to put items in their cart only to have the site crash during payment.  When people log back in - their cart was empty and the dolls were sold out.

A few of the comments on their Facebook page:

 ebayers congrats for taking them all and making so much money on other people's misfortune...

So disappointed its going to be one girls worse christmas

So sad for the children that are terminally ill & didn't get a princess of their dreams!

The Disney Store officially has the WORST customer service ever

So everyone is finally waking up to how Disney feels about its consumers?

VERY VERY DISAPPOINTED!!! DISNEY YOU STINK!!

I am truly sad that I was not able to fulfill her one Christmas wish

Absolutely disgusting. I will never purchase anything from the Disney Store again.

There are a few people sticking up for Disney:

I wish people would remember that at the end of the day they are only dolls. I too wanted them but wasn't successful - There is no way Disney could have prevented the site from crashing there were just way to many people trying to get them at one time.

Boy people really don't get the concept of limited edition do they?

Talk of "Class action lawsuits"? Really????? Look around what's going on in the world and put it in perspective!!!

 Pretty sure by Christmas your kids will find something new that "they want so bad"

I am kind of with the folks sticking up for Disney. It is a collectible doll "intended for adult collectors  -- Not a child's toy". I am all about spoiling my kids, but there gets to be a point where you need to teach a child about limits. Talk about ruining someone's Christmas is hopefully just an exaggeration.  While Disney could improve the system by which they give people false hope by letting them put items in their cart that don't exist, they were fully upfront about the limited-ness of the dolls.

One thing is for sure, this outrage can serve as a PR reminder to companies about instant, public customer feedback (Facebook, Twitter, etc).

It will be curious to see how Disney responds over the next couple of days. For now,  their Twitter account posts this:

DisneyStore Disney Store 

Please continue to check online for all updates in regards to our Designer Dolls. Have a Magical day!